PUMA x THW Kiel – Jersey Launch 2025 / 2026
Building on THW Kiel’s long-standing tradition as one of Europe’s most successful handball clubs, the jersey campaign was co-created with the team and independent photo and video artists, merging legacy with an elevating visual storytelling by capturing raw emotion and the club’s unique northern identity.
Building on THW Kiel’s long-standing tradition as one of Europe’s most successful handball clubs, the jersey campaign was co-created with the team and independent photo and video artists, merging legacy with an elevating visual storytelling by capturing raw emotion and the club’s unique northern identity.
DYN documentary "Grip of Glory THW Kiel - Hunger am Meer"
This project was developed during my employment with PUMA SE in collaboration with the Project THW jersey launch team and the support of Niklas Niessner. During the period from Jan 2025 to May 2026, I contributed to the project in my role as Senior Manager Marketing Teamsport, leading Teamsport Brand Marketing across Central Europe. All trademarks, copyrights, images, videos, designs, and other intellectual property featured herein remain the property of PUMA SE and/or their respective owners. The materials are displayed solely for the purpose of illustrating my professional experience and contributions to the project. Their inclusion does not imply any ownership by me, nor does it constitute endorsement by or affiliation with PUMA SE.