PUMA KING x Borussia Mönchengladbach
PUMA and Borussia Mönchengladbach revisited a true classic from the club’s golden era. Inspired by the time when legends like Lothar Matthäus shaped the identity of the Foals, the retro revival was more than a jersey, it became a tribute to attitude, pride, and heritage.
A statement that reconnects generations of fans and brings the spirit of Gladbach’s fearless football back to the streets.
PUMA and Borussia Mönchengladbach revisited a true classic from the club’s golden era. Inspired by the time when legends like Lothar Matthäus shaped the identity of the Foals, the retro revival was more than a jersey, it became a tribute to attitude, pride, and heritage.
A statement that reconnects generations of fans and brings the spirit of Gladbach’s fearless football back to the streets.
This project was developed during my employment with PUMA SE in collaboration with the Project BMG King jersey team and the support of Fabio Rizzetto. During the period from Jan 2025 to May 2026, I contributed to the project in my role as Senior Manager Marketing Teamsport, leading Teamsport Brand Marketing across Central Europe. All trademarks, copyrights, images, videos, designs, and other intellectual property featured herein remain the property of PUMA SE and/or their respective owners. The materials are displayed solely for the purpose of illustrating my professional experience and contributions to the project. Their inclusion does not imply any ownership by me, nor does it constitute endorsement by or affiliation with PUMA SE.