PUMA x FC ST. PAULI – Retro Kit 2025
25 years later still iconic. PUMA and FC St. Pauli launched a retro inspired campaign celebrating the legendary 1999/2000 away jersey. More than apparel, the revival became a statement of identity bringing the spirit of the millennium back to the streets and uniting fans around the club’s loud proud unmistakable culture.
25 years later still iconic. PUMA and FC St. Pauli launched a retro inspired campaign celebrating the legendary 1999/2000 away jersey. More than apparel, the revival became a statement of identity bringing the spirit of the millennium back to the streets and uniting fans around the club’s loud proud unmistakable culture.
This project was developed during my employment with PUMA SE in collaboration with the Project PUMA x FCSTP Retro Jersey team and the support of 7am. During the period from Jan 2025 to May 2026, I contributed to the project in my role as Senior Manager Marketing Teamsport, leading Teamsport Brand Marketing across Central Europe. All trademarks, copyrights, images, videos, designs, and other intellectual property featured herein remain the property of PUMA SE and/or their respective owners. The materials are displayed solely for the purpose of illustrating my professional experience and contributions to the project. Their inclusion does not imply any ownership by me, nor does it constitute endorsement by or affiliation with PUMA SE.