PUMA x THW Kiel – Retro Kit 2025

​​​​​​​25 years later still iconic. PUMA and FC St. Pauli launched a retro inspired campaign celebrating the legendary 1999/2000 away jersey. More than apparel, the revival became a statement of identity bringing the spirit of the millennium back to the streets and uniting fans around the club’s loud proud unmistakable culture.
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