PUMA Athlete Activation Lifestyle
PUMA and its athletes reveal true personality through authentic lifestyle imagery, strengthening their stories and the brand.
This project was developed during my employment with PUMA SE in collaboration with the Project PUMA athlete lifestyle activation team and the support of Niklas Niessner. During the period from Jan 2025 to May 2026, I contributed to the project in my role as Senior Manager Marketing Teamsport, leading Teamsport Brand Marketing across Central Europe. All trademarks, copyrights, images, videos, designs, and other intellectual property featured herein remain the property of PUMA SE and/or their respective owners. The materials are displayed solely for the purpose of illustrating my professional experience and contributions to the project. Their inclusion does not imply any ownership by me, nor does it constitute endorsement by or affiliation with PUMA SE.