Kit presentation
NÜRNBERGER Insurance x 1. FCN
NÜRNBERGER Insurance x 1. FCN
As part of the main sponsorship, NÜRNBERGER Versicherung produced an image and awareness video featuring 1. FCN's new home jersey, focusing on the club's history and communicating the emotional value of the jersey:
"The fans buy more than just a shirt. They buy a memory."
"The fans buy more than just a shirt. They buy a memory."
The spot achieved top performance during playout. 26% of all viewers voluntarily watched the spot (71 sec.) to the end
(benchmark: 12%)
(benchmark: 12%)
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