PUMA x Füchse Berlin – Jersey Launch 2025 / 2026
Following Füchse Berlin’s historic first championship, the jersey campaign was co-created with the club and independent photo and video artists, merging legacy with a bold vision for the future and elevating visual storytelling by capturing raw emotion and urban energy.
Following Füchse Berlin’s historic first championship, the jersey campaign was co-created with the club and independent photo and video artists, merging legacy with a bold vision for the future and elevating visual storytelling by capturing raw emotion and urban energy.
This project was developed during my employment with PUMA SE in collaboration with the Project Füchse Jersey Launch team and the support of Niklas Niessner. During the period from Jan 2025 to May 2026, I contributed to the project in my role as Senior Manager Marketing Teamsport, leading Teamsport Brand Marketing across Central Europe. All trademarks, copyrights, images, videos, designs, and other intellectual property featured herein remain the property of PUMA SE and/or their respective owners. The materials are displayed solely for the purpose of illustrating my professional experience and contributions to the project. Their inclusion does not imply any ownership by me, nor does it constitute endorsement by or affiliation with PUMA SE.