PUMA x Borussia Mönchengladbach
125th Anniversary Jersey & Integrated Campaign
To mark Borussia Mönchengladbach’s 125th anniversary, PUMA launched a commemorative jersey supported by an integrated campaign across digital, social and PR channels.
Collaborations with 433 and 11Freunde amplified the storytelling around heritage and fan culture.
PR and media releases
This project was developed during my employment with PUMA SE in collaboration with the Project BMG 125Y team and the support of Fabio Rizzetto. During the period from Jan 2025 to May 2026, I contributed to the project in my role as Senior Manager Marketing Teamsport, leading Teamsport Brand Marketing across Central Europe. All trademarks, copyrights, images, videos, designs, and other intellectual property featured herein remain the property of PUMA SE and/or their respective owners. The materials are displayed solely for the purpose of illustrating my professional experience and contributions to the project. Their inclusion does not imply any ownership by me, nor does it constitute endorsement by or affiliation with PUMA SE.